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About PersolPersol was founded in 1917, designing and making highly technical eyewear for demanding conditions. As new designs were developed, the Persol name and brand gradually developed and the phrase ‘Per il sole’, which translates to ‘for the sun’, was adapted to give the brand its identity.
History of the BrandThe Persol brand has always been at the forefront of technological innovation. The very first designs were created in 1917 by Giuseppe Ratti. The Italian founder owned Berry Opticians and decided to experiment with the design and build of eyeglasses. He created his new glasses for highly demanding professions such as flying and car racing. The resulting products were technologically advanced and comfortable while offering the protection required by the wearer. Ratti’s first glasses were the iconic ‘Protector’ model, with round, smoked lenses and elastic bands to attach them to the head. The design proved incredibly popular and glasses were ordered by various armed forces as well as famous pilots, racing drivers and motorcyclists.After the Protector, Persol’s next model to draw attention in a big way was Model 649. Again, the intention was to create high performance protective eyewear, this time for tram drivers in Turin. The large lenses which were needed to protect against dust were unusual. The style was novel, proved popular and reached fame when film star Marcello Mastroianni wore them on the silver screen.
Persol TodayPersol have been dedicated to technologically supreme glasses from the beginning. They have tested their lenses in extreme conditions of altitude, temperature and weather, leading to the development of exceptional eyewear. Attention to performance remains at the forefront of Persol’s designs and the brand has become trusted around the world. However, it is not just for their innovative materials and functionality that Persol glasses are popular. The brand’s style has become iconic and now you don’t need to be a racing driver or pilot to enjoy their fantastic eyewear. Our range of Persol designer glasses are perfect for every day.
Persol Glasses at Eyewear FashionsIf you like the statement design and quality craftsmanship of Persol glasses, you’ll find your perfect pair at Eyewear Fashions. We stock the latest models straight from the world’s catwalks and fashion magazines. We only ever sell 100% genuine products sourced from our selected suppliers. We back every purchase with our brand authenticity guarantee so you can shop with confidence at Eyewear Fashions. Persol has built its reputation on delivering high quality eyewear and we promise the same. When you add your prescription details, our registered opticians will fit your lenses. Whether you need single vision, bifocal or varifocal lenses, you are assured the same high quality you’d find in any other optician’s store. Designer glasses are hugely popular in modern fashion. If you want to be part of the Persol phenomenon but don’t need vision correction, we offer the frames on their own or fitted with plain glass, too.
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